In recent years, our local businesses and independent shopkeepers have been steadily disappearing from our local communities. However, at Best is Local, we believe that given the opportunity, more and more people would choose to move away from large, faceless retailers. Our aim is to introduce them to the people doing business in their very own local areas.
When somebody supports their local business owners, they can enjoy benefits that they can’t possibly get from shopping at national chains.
Every time our members buy from a Best is Local business member, they are not only saving money and getting BiL points, but importantly, they are investing and supporting their local community.
Here are some top reasons to support your local businesses.
Your local economy
Local businesses are the backbone of our economy, the embodiment of the UK high street. But what you may not know is that shopping at a local business, is actually better for the economy of your community. To ensure a strong and sustainable local economy foundation people need to buy locally. Research shows that £10 spent with a local independent shop means up to an additional £50 goes back into the local economy. This is simply because the nearby shop owners, who you are spending your money with, will then put that money back into your local community by going into local pubs and restaurants etc, thus circulating the money and allowing your community to thrive.
Help create local jobs
Shopping with and investing in local businesses means you can have a very strong and positive effect on the health of the local jobs in your area. Small, local businesses tend to employ local people, so provide the most local jobs to communities. Not only this, but local employers sometimes pay a higher average wage than their commercial chain counterparts. Helping to grow the number of jobs in your area makes for a better place to live and work which then creates a healthy economy for the community.
Personality and character
The fantastic thing about independent businesses is that they are run by people, not by boards and stockholders. As they are run by local people you will usually find that the business/shop building is in keeping with aesthetic of the area, adding character to the community and a touch of warm, welcoming personality.
Customer service and experience
Although many chain businesses do have good customer service, you can’t beat the personal touch of a local owner who knows everyone in the neighbourhood. They can offer you a product that is suitable for you, your house and even your area. Building relationships between the local owner and the local customer goes further than just a purchase. It is also worth remembering that local shops stock an inventory based on their own customer’s choices rather than national fashion trends. This is so you can find what you want rather than finding what they want to sell you.
Through supporting your local businesses, you are actually helping to support local entrepreneurs who once may not have had a chance of getting their company started. Through more people choosing the smaller, local option over the larger chain businesses it is allowing more entrepreneurs to get their foot in the door, thus making for a very healthy economy.
Local business support local charities
Buying locally means that you are actually supporting your own community in more ways than you think. This is because many local businesses support local charities that are particularly relevant to that area, and by shopping locally you are helping to increase the number of local donations.
If something goes wrong
It’s important to know that if anything was to go wrong you have a local company to go to, someone to talk face to face with. Large commercial companies will often provide you with a phone number for their customer service team, and make you wait for what seems like an eternity until you get to speak to someone. This simply is not the case with a local business. They will often prefer to meet up face to face, rather than on the phone, and find out exactly how they can help fix the problem.
Get to know your local business
When you personally know the people behind the business where you’re buying local products and services, you enjoy a connection you would not otherwise have. Along with the rest of the community, you celebrate when a favorite local business succeeds and you mourn when it’s forced to shut its doors.
Keep your community unique
Local businesses give a community its flavour. Towns across the United Kingdom have similar chain restaurants, grocery and department stores but that restaurant/cafe down the street where you have breakfast every Saturday morning is one-of-a-kind. The combined presence of your town’s many local businesses makes it different from every other city in the world. By supporting those businesses instead of chains, you ensure that uniqueness is preserved as a part of your community.
More personalised service
Having the owner nearby also means that owner personally knows his customers. He knows the products you buy or the services you request on a regular basis and can tailor services to make your experience even better.
Buying local has benefits beyond mere convenience. When you support local business owners, you get a better level of service, as well as helping make your community a better place to live. This is in addition to the unique products that you usually can’t find with chain locations.
Join us at Best is Local and support your local community!